Brazil, let's celebrate!

Brazil – Curiosities about a multi-cultural country ​​​​​​

Being born in the largest country in Latin America in the middle of the financial heart of Brazil is a gift that I am proud of. A country colonized by Portuguese, where European, Asiatic and African culture found a place to live in harmony after more than 5 centuries after the Portuguese sailor Pedro Álvares Cabral found its way to Brazil, arriving at the state of Bahia, located in the northeast region of the country. It makes a unique country, where anyone could easily be a Brazilian. 

1 Sao Paulo



Sao Paolo, the city that never stops. We can consider Sao Paulo as the financial capital of Latin America. The city is responsible for more than 10% of the GDP of Brazil. There is always something happening in Sao Paulo. You can have a drink on Monday at 4 a.m., then have breakfast at one of its famous bakeries and even do a work out at a 24/7 gym.

Don't try to drive across the city after 6 a.m. otherwise you will be stuck at the traffic jam. It is so vibrant! It is not like Manhattan or Tokyo, where people seems to be serious and focused around their jobs. On a single day you can have a sushi at the Liberdade neighborhood, dance to Sertanejo (Brazilian country music) at one of the clubs around the city and enjoy walking at one of its neighborhoods that were populated by one of the immigrants that helped to make Sao Paulo what it is nowadays. It is a place where you can see different cultures come together: Portuguese, Lebanese, Japanese and the Italians, who were one of the main people that came to the city to work at the coffee farms in the beginning of the 20th century. The state where Sao Paulo is located developed around the coffee plantations, making Brazil one of the largest coffee export area's around the globe. 

2 Brazilian soccer



As the world cup approaches, why not join some Brazilian locals to watch a soccer match? Brazil doesn't exist without soccer and the inverse is also true. The day when Brazil plays, the country stops and celebrate. At the time of the match you won't find an opened school, movie theater, supermarket... All the attention is on the television to watch the national soccer team and the favorite players. Soccer is a national passion. All the kids learn to love soccer since they are born. Everyone has a favorite team, player and wants to be like them when growing up. This passion is passed from parents to children. 

3 Bossa Nova



When most of the people think about Brazil, the first thing that comes in to mind is Ipanema Beach and the song about the famous Girl from Ipanema. Nonetheless, Gisele Bündchen had to make a triumphal entrance at the opening of the Rio de Janeiro Olympic Games. Bossa Nova is a musical genre that started in the 1950's played by names as Tom Jobim and Vinicius de Moraes. There is nothing like watching the sunset at one of the beaches, over 7,000 km of Brazil's coastline.

A caipirinha, Bossa Nova, some fried shrimps will make the company of the friendly Brazilian people even more enjoyable!

Tom Jobim and Vinicius de Moraes:

4 Carnaval


Maybe the most popular festival in the world, carnaval. A five day holiday where the Brazilian people enjoy partying around the clock. In Rio de Janeiro and Sao Paulo you will see a competition between "samba schools". They prepare during the year for the 2 day parade starting 47 days before Easter, where only one samba school will win. The music, the energy, the rhythm will make everyone wants to dance and have a good time. In Bahia the people will hang around buses (“ trio elétrico”) and follow them along the coast of the beautiful city of Salvador.

But what I enjoy the most is the new trend in all cities called "little blocks". It is similar as what happens in Salvador. It is a street party that happens in several places of the city. The most famous city for these parties is Belo Horizonte. Usually these parties are themed, so you can hang around people that share similar interests as yours. Some of these parties include Sgt. Peppers (for The Beatles lovers), AfroReaggae (for the ones who likes Reaggae) or even a funny one like the First Love (which is for those looking for a romance). 

Summarized, Brazil is what most people thinks: you will find friendly people that wants to have a good time. But is also about hard work. Most of the Top 100 Forbes companies are also installed in Brazil. So, it is a mix of pleasure and work for its people and visitors. 

Written by Adriano from Brazil

Want to know more about the customs in Brazil? Check the video below about 5 unusual things about Brazilians, :-)